Hooked: How to Build Habit-Forming Products Music Return to the unforgettable world

Return to the unforgettable world of the Newbery Medal-winning and New York Times bestselling novel The One and Only Ivan (soon to be a major motion picture) in this incredible sequel

This fixation becomes stronger when she’s gifted a real camel for her birthday

Milo loves spending time with his best friend

' says her mother

Hooked: How to Build Habit-Forming Products Music Return to the unforgettable world*Goodreads Choice Award Nominee for Best Business Books (2014)* Product Description Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer