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New Korean Wave: Transnational Cultural Power in the Age of Social Media PUB20050315 ISBN-13: 9780062515063

SKU: 48355713467

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ISBN-13: 9780062515063

Author: James Morton

this book is an excellent introduction

Author: Lewis A

New Korean Wave: Transnational Cultural Power in the Age of Social Media PUB20050315 ISBN-13: 9780062515063The 2012 smash "Gangnam Style" by the Seoul based rapper Psy capped the triumph of Hallyu, the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. Dal Yong Jin analyzes the social and technological trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech crazy youth. Blending analysis with insights from fans and industry

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